iMax vs. Active Campaign

Feature	iMaxDigital.com	THRYV
Overview	A robust, all-in-one CRM and marketing automation platform designed to help businesses manage customer relationships, automate marketing, and streamline their operations. Ideal for small to medium-sized businesses looking to scale effectively.	A popular marketing automation and email marketing platform with CRM features, mainly focused on email marketing and customer experience automation.
Target Audience	Tailored for all-sized businesses looking for a professional, customizable CRM and marketing automation platform to manage their customer base and streamline marketing efforts.	Small to large businesses, mainly focused on email marketing and customer experience, with a primary emphasis on automating email campaigns and sales pipelines.
Key Features	Advanced CRM with sales automation, lead tracking, and customer lifecycle management, enabling businesses to effectively manage and grow customer relationships across the funnel. Powerful marketing automation, including personalized campaigns, automated workflows, and multi-channel capabilities for email, social media, and SMS marketing. Integrated calendar and scheduling tools for managing appointments, tasks, and internal collaboration, making operations smoother and more efficient. Advanced email marketing with in-depth reporting, helping businesses track and optimize customer engagement and conversions across all marketing channels.	Email marketing automation, offering tools for personalized email campaigns, automated workflows, and customer segmentation, but with more limited CRM features. Sales automation available through its CRM, but with less focus on broader marketing tools like social media and SMS compared to iMaxDigital. Customer experience automation, helping businesses create targeted email sequences based on customer behavior, but focusing heavily on email as the primary channel. Email marketing analytics, with real-time data and reporting to improve campaign performance, but with fewer multi-channel capabilities than iMaxDigital.
Customization	Advanced email marketing capabilities with in-depth analytics, allowing businesses to optimize customer engagement and drive conversions.	ActiveCampaign offers email and workflow automation, but customization is primarily focused on email marketing, with fewer options for broader sales and CRM customization.
Support	Offers dedicated customer support, including priority support for premium plans. Comprehensive onboarding, detailed training resources, and hands-on support ensure businesses can fully leverage the platform.	ActiveCampaign provides email and chat support, but phone support is only available on higher plans, and the learning curve for complex automation setups can be steep for smaller businesses.