iMaxDigital.com vs. THRYV

Feature	iMaxDigital.com	THRYV
Overview	A robust, all-in-one CRM and marketing automation platform designed to help businesses manage customer relationships, automate marketing, and streamline their operations. Ideal for small to medium-sized businesses looking to scale effectively.	A business management platform focused on small businesses, offering tools for managing customer relationships, appointments, and communication, but with less emphasis on marketing automation.
Target Audience	Tailored for all-sized businesses looking for a professional, customizable CRM and marketing automation platform to manage their customer base and streamline marketing efforts.	Small businesses looking for an easy-to-use, all-in-one platform to manage customer relationships, appointments, and invoicing, with some basic marketing tools.
Key Features	Advanced CRM with sales automation, enabling businesses to manage customer data, track leads, and automate sales workflows efficiently. Powerful marketing automation features, allowing businesses to build and execute personalized marketing campaigns, automate follow-ups, and nurture leads at scale. Integrated calendar and scheduling tools, enabling seamless coordination and time management between teams and clients. Advanced email marketing capabilities with in-depth analytics, allowing businesses to optimize customer engagement and drive conversions.	Customer relationship management tools for tracking interactions, appointments, and communication, but with less focus on sales automation. Appointment scheduling and reminders, focused on helping small businesses manage appointments with clients. Automated communication tools such as SMS and email reminders for appointments and follow-ups. Basic marketing automation for email and social media, but with limited campaign personalization and analytics.
Customization	Advanced email marketing capabilities with in-depth analytics, allowing businesses to optimize customer engagement and drive conversions.	THRYV offers less customization, primarily focused on pre-built workflows and templates for customer management, limiting flexibility in adapting to unique business processes.
Support	Offers dedicated customer support, including priority support for premium plans. Comprehensive onboarding, detailed training resources, and hands-on support ensure businesses can fully leverage the platform.	THRYV offers 24/7 support with personalized assistance, but the platform’s complexity often requires more support, especially for users who need help with basic business operations.